Description
Overview of results
The IUFRO report secured 44 total pieces of unique coverage with 114 total pieces of global coverage and a total audience for these publications at 205, 740,000.
13 pieces of unique coverage in Austrian media with a total potential audience of
6,425,737.
Top-tier coverage was secured in outlets including BBC, Forbes, AFP, El Tiempo, Scientific American, Nature and more.
Coverage was secured in all the target regions of EU, UK, USA, Africa, Latin America, Asia-Pacific and in languages including Spanish, German, and English.
Briefing overview
Browning secured 10 media briefings and commentary opportunities for report authors. The briefings secured addressed a range of the report’s insights including the climatization of forests, the impact of international forest governance within Africa, and the limitations of market-based approaches.
1. BBC World Service TV – Prof. Constance McDermott
2. BBC World Service Radio – Prof. Constance McDermott
3. Forbes – Prof. Daniela Kleinschmit
4. Reuters – Prof. Constance McDermott
5. Carbon Pulse – Prof. Daniela Kleinschmit
6. AFP – Prof. Constance McDermott
7. Grist – Prof. Daniela Kleinschmit
8. Nature – Prof. Constance McDermott
9. OPIS - Prof. Constance McDermott
10. The Conversation Africa - Prof. Constance McDermott