Grow the Solution: Media Consumption Analysis and Key Insights

How can we communicate the benefits of wood and wood products? Effective communication relies on understanding the audience, their media habits, and attitudes. To support this goal, an audience and media consumption analysis was conducted to provide key insights into the demographics, media consumption behaviours, and environmental attitudes of two key groups: "Young Adults" and "Young Families." These groups are identified as the most receptive and potential advocates for the 'Grow the Solution' campaign. The analysis is presented through a detailed media consumption presentation and a one-page summary of key insights. Both documents are part of the "Wood for Globe" project.