Become a member
Membership of IUFRO is open to any institution concerned with the promotion, support or conduct of research related to forests, trees and forest products.
Description
The Sub-plenary session focused on enhancing communication strategies around sustainable wood within the context of the "Forests and Society Towards 2050" congress. It showcased effective messaging techniques aimed at diverse stakeholders, emphasizing the critical role of sustainable wood in building resilient economies, creating green jobs, and serving as an alternative to fossil fuel-based materials. Addressing how clear and compelling communication can shape public perception and inform policy decisions on sustainability issues. This event is part of the project “Wood for Globe”.