Publication

Over the last decade, significant change has occurred. Rapid technological innovation, shifting global dynamics and geopolitics, a worldwide pandemic, and a fracturing and reconstructing of communication approaches. Artificial intelligence, misinformation campaigns, podcasting, social media, and a recognition of the importance of science communication have all evolved. 

The previous 2014 Communicating Forest Science Manual was innovative for its time. Communicating effectively about forest science seemed more important than ever then and still does today. The role of forests in addressing the global challenges such as climate change, biodiversity loss, and human health issues are critical to convey. As populations move more to urban areas, keeping people connected to forests, and informed on forest science are of continued importance. 

The 2014 Manual was used as a basis for this new one – keeping the ‘evergreen’ chapters on topics such as communication strategies, but giving them a fresh look. We revamped the chapters on media engagement and social media – disciplines that saw drastic changes over the last decade. There is a wealth of new content in this edition, including a chapter on forest psychology and fresh perspectives on best practices illustrated through case studies.

We are grateful to the The LIFE SySTEMiC project (Close-to-nature forest sustainable management practices under climate changes, funded by the LIFE programme of the European Union) for contributing to the production of this manual.

This 2024 Communicating Forest Science Manual  is available in English, Italian, Croatian and Slovenian. You can download the PDF versions by clicking on the buttons below.