Publication

Over the last decade, significant change has occurred. Rapid technological innovation, shifting global dynamics and geopolitics, a worldwide pandemic, and a fracturing and reconstructing of communication approaches. Artificial intelligence, misinformation campaigns, podcasting, social media, and a recognition of the importance of science communication have all evolved. 

The previous 2014 Communicating Forest Science Manual was innovative for its time. Communicating effectively about forest science seemed more important than ever then and still does today. The role of forests in addressing the global challenges such as climate change, biodiversity loss, and human health issues are critical to convey. As populations move more to urban areas, keeping people connected to forests, and informed on forest science are of continued importance. 

The 2014 Manual was used as a basis for this new one – keeping the ‘evergreen’ chapters on topics such as communication strategies, but giving them a fresh look. We revamped the chapters on media engagement and social media – disciplines that saw drastic changes over the last decade. There is a wealth of new content in this edition, including a chapter on forest psychology and fresh perspectives on best practices illustrated through case studies.

This 2024 Communicating Forest Science Manual  will only be available in an online format – to allow it to be a living document, where hyperlinks can be updated and added and content modified based on the current context.